GBGB Geoffrey Beene
Gives Back®
All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues.
Our most brilliant scientific minds are dedicated to finding cures for the diseases that threaten our future, and America's most celebrated Rock Stars stand behind them. Join in celebrating the Rock Stars of Science.
GQ Loves Geoffrey Beene!
Rock Stars of Science™
RESEARCH ROCKS!
Live from the Laboratory - philanthropy fever taking over the fashion industry...
Where Research meets Rock - GEOFFREY BEENE GIVES BACK® brings you Rock Stars of Science™.
Rock Stars of Science™ is an ongoing philanthropic campaign brought to you by Geoffrey Beene Gives Back®. A star-powered line-up joined the campaign to honor the doctors and researchers who are saving our lives, to make science rock as a career choice for the next generation, and to raise their platinum voices in demand for future research funding.
Music's Mega-Star Rockers and Rhymers – KERI HILSON and TIMBALAND, BRET MICHAELS, JAY SEAN, B.o.B, HEART and BLONDIE - come together with America's Top Research Scientists, including two Nobel Laureates, to advocate for Revolutionary Research that's Rocking our World.
The 2010 RSOS campaign rocks on in GQ’s blockbuster December, “Men of the Year” edition.
The campaign pays special tribute to leadership in translational cancer research: the GEOFFREY BEENE CANCER RESEARCH CENTER at Memorial Sloan-Kettering Cancer Center (GBCRC), ADNI/Brain-Imaging, Alzheimer's Prevention Trials, Stem Cell, Stand Up 2 Cancer (SU2C), Heart/Integrative Medicine, NASA-inspired Telemedicine, Autism, Global Health and Children's Rare Diseases.
The spin-off 2010 Rock Stars of Science™ PSA runs in GQ, Vanity Fair, Architectural Digest, Fortune and Sports Illustrated Magazines.
The original, six-page RSOS campaign was launched in June, 2009 in GQ Magazine.
A spin-off, one-page PSA ran in an August issue of The New Yorker, as well as the September issues of Vogue, Vanity Fair, Architectural Digest, GQ and Golf Digest.
Rock Stars of Science Hits The Hill
The Rock Stars of Science visit to the U.S. Capitol in Washington, D.C. on September 24, 2009 was a resounding success! Watch as the worlds of rock and research collide - for where else does Joe Perry of Aerosmith come together with some of the country's top scientific researchers to rock-out and rattle some historical chandeliers?
In a town that's notoriously hard to impress, the Rock Stars of Science concert really hit its mark. Members of the House and Senate, along with Congressional staffers, converged at the Capitol Visitor's Center to witness this unprecedented event:
As you can see from Perry's jam session with Dr. Francis Collins, Head of the NIH, and Dr. Rudy Tanzi, Kennedy Professor of Neuroscience at Harvard and pioneering AD gene hunter, the connection between music and science is a no-brainer.
The Rock S.O.S shoot was filled with high energy and good vibes.
In addition to Aerosmith co-founder, Joe Perry, Rock Stars of Science brings together a novel mash-up of Rock Legends and Rock Docs to spread the Rock S.O.S Mission, including will.i.am, Seal, Josh Groban and Sheryl Crow, with one of the first mappers of the human genome (Dr. Francis Collins), a leader in genomics research (Dr. Eric Topol), an architect of breakthrough treatments to manage HIV (Dr. Anthony Fauci), and researchers leading global fights against pandemics like cancer (Dr. David Agus) and Alzheimer's (Dr. Jeffrey Cummings, Dr. Steven DeKosky, Dr. Sam Gandy, Dr. Ron Petersen, Dr. Dale Schenk, and Dr. Rudy Tanzi). The Washington, D.C. event was moderated by Terry Moran of ABC's Nightline, and included panel discussions and interviews. RESEARCH! AMERICA and Stand Up To Cancer, two organizations who promote advocacy and alliance in health care, were excellent partners in our D.C. adventure.
Dr. Rudy Tanzi, featured on keyboard and harmonica with Perry, articulates the grave importance of continuing the RSOS undertaking.
Media coverage of the event was off the charts with 88 million media impressions. Even CNN got in on the action:
Tom Hutton, the Trustee & CEO of the Geoffrey Beene Foundation, and President and CEO of Geoffrey Beene, LLC, was honored in 2009 by Research!America with their prestigious, annual Isadore Rosenfeld Award for Impact on Public Opinion, for his groundbreaking leadership on the Rock Stars of Science™ Campaign. Watch Mr. Hutton's moving acceptance speech:
