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An American Original

Portrait of Geoffrey Beene

From the moment he burst onto the fashion scene, the name Geoffrey Beene has reflected originality of design, innovative use of fabrics, and thoroughly modern comfort.

Geoffrey Beene took distinct pleasure in knowing his couture collections inspired both timeless and futuristic designs embraced by both the urban chic and suburban sophisticates – that his vision translated seamlessly from his New York atelier to Main Street ready-to-wear.

Known for his masterful draping, artful seaming, and fluid-yet-tailored silhouettes, iconic America courturier Geoffrey Beene's garments speak a modern, richly sculptural language that continues to resonate today. This intimate documentary explores Mr. Beene's design legacy.

The Luxury is Comfort

A design pioneer, Geoffrey Beene always dressed the body in balance, even as his designs evolved from architectural to flowing soft structure. He had the “masterstroke of a George Balanchine in dance and Ellsworth Kelly in painting.” He challenged the American fashion establishment by creating haute couture for women and classic, superbly tailored styles for men that married comfort and luxury to timeless aesthetic simplicity and exquisite detail.

The Sporting Life

Geoffrey Beene was obsessed not only with the notion of comfort, but took inspiration from sports as well. His signature wit translated t-shirts, tank tops and varsity-stripes into a new playing field that combined fashion and fun: sequin numbered football jersey gowns, colorful racing silk tunics and the basic sheath or jumpsuits with zippers placed unconventionally and provocatively to showcase the body.

The Beene Hallmark

Geoffrey Beene is the first and only designer to have won eight Coty Awards and four Council of Fashion Designer of America Awards. These coveted industry accolades affirm what legions of his loyal customers have always known with confidence: that Mr. Beene's designs are masterpieces.

Designing a Better Future

Geoffrey Beene adds a new chapter to his legendary history with GBGB Geoffrey Beene Gives Back®. All net profits from Geoffrey Beene are donated to causes that support innovative solutions to a host of essential medical, educational and societal issues.

This innovative philanthropic approach is now the signature and trademark of Geoffrey Beene, a visionary designer and true “American original.”

Pure Beene Style

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