
From Cause to Cure. In Our Time
Geoffrey Beene supports a new foundation to fight Alzheimer's, a mind-wasting disease that has no cure. This national initiative is focused on "getting ahead of the future" with early diagnostics, genetics, biomarker research, and public awareness campaigns as a "wakeup call" to this generation of the pending epidemic of our time.
Generous contributions to date have supported next generation research in early diagnostics at UCLA, Yale, Mount Sinai, Mass General, the Institute for Molecular Medicine, and the University of Rochester.
The Geoffrey Beene Foundation Alzheimer's Initiative is supported entirely by the Geoffrey Beene brand through GBGB™.
Geoffrey Beene has committed support for non-profit programs with core missions of improving the emotional, health and life needs of women and children.
GBGB™ also proudly supports the in-store promotion for the American Heart Association's "Go Red For Women Movement"
All net profits from Geoffrey Beene will be donated to philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues